{"id":2,"name":"Matthew Elroy","url":"","description":"Matthew Elroy is the CEO and Co-Founder of Caprock Fundraising, a Christian marketing and development organization dedicated to helping ministries grow, thrive, and expand their Kingdom impact. With more than 30 years of experience serving nonprofits, Matthew has partnered with ministries across the country, drawing from a unique blend of pastoral leadership, organizational strategy, and data-driven marketing expertise.","link":"https:\/\/caprockfundraising.org\/index.php\/author\/melroy\/","slug":"melroy","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/2c7fa82a1d40818297817feb4ba8ebeec694ddf523fae6f6dfca43f982e33dcd?s=24&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/2c7fa82a1d40818297817feb4ba8ebeec694ddf523fae6f6dfca43f982e33dcd?s=48&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/2c7fa82a1d40818297817feb4ba8ebeec694ddf523fae6f6dfca43f982e33dcd?s=96&r=g"},"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matthew Elroy, Author at Caprock Fundraising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/caprockfundraising.org\/index.php\/author\/melroy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Matthew Elroy, Author at Caprock Fundraising\" \/>\n<meta property=\"og:url\" content=\"https:\/\/caprockfundraising.org\/index.php\/author\/melroy\/\" \/>\n<meta property=\"og:site_name\" content=\"Caprock Fundraising\" \/>\n<meta property=\"og:image\" content=\"https:\/\/secure.gravatar.com\/avatar\/2c7fa82a1d40818297817feb4ba8ebeec694ddf523fae6f6dfca43f982e33dcd?s=500&r=g\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"ProfilePage\",\"@id\":\"https:\\\/\\\/caprockfundraising.org\\\/index.php\\\/author\\\/melroy\\\/\",\"url\":\"https:\\\/\\\/caprockfundraising.org\\\/index.php\\\/author\\\/melroy\\\/\",\"name\":\"Matthew Elroy, Author at Caprock Fundraising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/caprockfundraising.org\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/caprockfundraising.org\\\/index.php\\\/author\\\/melroy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/caprockfundraising.org\\\/index.php\\\/author\\\/melroy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/caprockfundraising.org\\\/index.php\\\/author\\\/melroy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/caprockfundraising.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives for Matthew Elroy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/caprockfundraising.org\\\/#website\",\"url\":\"https:\\\/\\\/caprockfundraising.org\\\/\",\"name\":\"Caprock Fundraising\",\"description\":\"His Plan. Your Reach. Generosity Multiplied.\",\"publisher\":{\"@id\":\"https:\\\/\\\/caprockfundraising.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/caprockfundraising.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/caprockfundraising.org\\\/#organization\",\"name\":\"Caprock Fundraising\",\"url\":\"https:\\\/\\\/caprockfundraising.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/caprockfundraising.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/caprockfundraising.org\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-3E834AC7-872F-451D-BDC6-04C19FF7A663-2.webp\",\"contentUrl\":\"https:\\\/\\\/caprockfundraising.org\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-3E834AC7-872F-451D-BDC6-04C19FF7A663-2.webp\",\"width\":352,\"height\":319,\"caption\":\"Caprock Fundraising\"},\"image\":{\"@id\":\"https:\\\/\\\/caprockfundraising.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/caprockfundraising.org\\\/#\\\/schema\\\/person\\\/ccf2697e6dfab8ce1b05494c3e554c26\",\"name\":\"Matthew Elroy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2c7fa82a1d40818297817feb4ba8ebeec694ddf523fae6f6dfca43f982e33dcd?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2c7fa82a1d40818297817feb4ba8ebeec694ddf523fae6f6dfca43f982e33dcd?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2c7fa82a1d40818297817feb4ba8ebeec694ddf523fae6f6dfca43f982e33dcd?s=96&r=g\",\"caption\":\"Matthew Elroy\"},\"description\":\"Matthew Elroy is the CEO and Co-Founder of Caprock Fundraising, a Christian marketing and development organization dedicated to helping ministries grow, thrive, and expand their Kingdom impact. With more than 30 years of experience serving nonprofits, Matthew has partnered with ministries across the country, drawing from a unique blend of pastoral leadership, organizational strategy, and data-driven marketing expertise.\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/caprockfundraising.org\\\/index.php\\\/author\\\/melroy\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Matthew Elroy, Author at Caprock Fundraising","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/caprockfundraising.org\/index.php\/author\/melroy\/","og_locale":"en_US","og_type":"profile","og_title":"Matthew Elroy, Author at Caprock Fundraising","og_url":"https:\/\/caprockfundraising.org\/index.php\/author\/melroy\/","og_site_name":"Caprock Fundraising","og_image":[{"url":"https:\/\/secure.gravatar.com\/avatar\/2c7fa82a1d40818297817feb4ba8ebeec694ddf523fae6f6dfca43f982e33dcd?s=500&r=g","type":"","width":"","height":""}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ProfilePage","@id":"https:\/\/caprockfundraising.org\/index.php\/author\/melroy\/","url":"https:\/\/caprockfundraising.org\/index.php\/author\/melroy\/","name":"Matthew Elroy, Author at Caprock Fundraising","isPartOf":{"@id":"https:\/\/caprockfundraising.org\/#website"},"breadcrumb":{"@id":"https:\/\/caprockfundraising.org\/index.php\/author\/melroy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/caprockfundraising.org\/index.php\/author\/melroy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/caprockfundraising.org\/index.php\/author\/melroy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/caprockfundraising.org\/"},{"@type":"ListItem","position":2,"name":"Archives for Matthew Elroy"}]},{"@type":"WebSite","@id":"https:\/\/caprockfundraising.org\/#website","url":"https:\/\/caprockfundraising.org\/","name":"Caprock Fundraising","description":"His Plan. Your Reach. Generosity Multiplied.","publisher":{"@id":"https:\/\/caprockfundraising.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/caprockfundraising.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/caprockfundraising.org\/#organization","name":"Caprock Fundraising","url":"https:\/\/caprockfundraising.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/caprockfundraising.org\/#\/schema\/logo\/image\/","url":"https:\/\/caprockfundraising.org\/wp-content\/uploads\/2025\/10\/cropped-3E834AC7-872F-451D-BDC6-04C19FF7A663-2.webp","contentUrl":"https:\/\/caprockfundraising.org\/wp-content\/uploads\/2025\/10\/cropped-3E834AC7-872F-451D-BDC6-04C19FF7A663-2.webp","width":352,"height":319,"caption":"Caprock Fundraising"},"image":{"@id":"https:\/\/caprockfundraising.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/caprockfundraising.org\/#\/schema\/person\/ccf2697e6dfab8ce1b05494c3e554c26","name":"Matthew Elroy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2c7fa82a1d40818297817feb4ba8ebeec694ddf523fae6f6dfca43f982e33dcd?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2c7fa82a1d40818297817feb4ba8ebeec694ddf523fae6f6dfca43f982e33dcd?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2c7fa82a1d40818297817feb4ba8ebeec694ddf523fae6f6dfca43f982e33dcd?s=96&r=g","caption":"Matthew Elroy"},"description":"Matthew Elroy is the CEO and Co-Founder of Caprock Fundraising, a Christian marketing and development organization dedicated to helping ministries grow, thrive, and expand their Kingdom impact. With more than 30 years of experience serving nonprofits, Matthew has partnered with ministries across the country, drawing from a unique blend of pastoral leadership, organizational strategy, and data-driven marketing expertise.","mainEntityOfPage":{"@id":"https:\/\/caprockfundraising.org\/index.php\/author\/melroy\/"}}]}},"_links":{"self":[{"href":"https:\/\/caprockfundraising.org\/index.php\/wp-json\/wp\/v2\/users\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caprockfundraising.org\/index.php\/wp-json\/wp\/v2\/users"}]}}